LHM.gg now powers a large share of esports productions worldwide. We started as HUD management software to give viewers better visuals, richer data, and a clearer understanding of what’s happening in each match. Over the years, LHM evolved into a comprehensive cloud platform and desktop app that supports the full production workflow for esports events.

The biggest bottleneck, however, has always been HUD creation. In most cases, building or heavily customizing a HUD requires development skills. The HUD developer ecosystem grew rapidly around LHM, but it’s still a specialized skill set, which limits how quickly teams can create something that fits a specific event or moment.

That’s why we built CS2 HUD Composer: a powerful editor that lets you use assets from existing LHM Cloud HUDs (like Ultra CS2 HUD and Sapphire), customize them, upload your own assets, and fine-tune everything from colors, fonts, and sizing to layout and positioning.

Here is the video presenting the HUD Composer: https://www.youtube.com/watch?v=izXtrU5LkzQ

We believe the HUD is becoming the next advertising surface in esports. It’s a natural place for brands to show up inside the broadcast experience, not as an interruption, but as part of the spectacle. With HUD Composer, we want to give event organizers, production teams, and even software and marketing companies the ability to run highly customized esports events, including internal tournaments, and use them as a powerful branding channel.

And you don’t even need a dedicated observer. Our custom neural network, Scout AI, can handle match observing for you. I genuinely think esports will become an increasingly important advertising channel for AI companies, because the overlap is real: esports is tech-first, just like most startups in 2026.

Launch. Get seen. Grow.

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